# Stand The F*ck Out (STFO)

> B2B positioning and go-to-market consultancy by Louis Grenier.
> STFO helps established B2B companies find what makes them genuinely
> different and communicate it clearly. Sprint-based engagements, not
> retainers. Author of "Stand The F*ck Out" (2024, ISBN 9798989862603).
> Host of "Everyone Hates Marketers" (2M+ downloads).

## Core pages
- [Home](https://www.stfo.io/): GTM Sprint service, pricing, methodology
- [About Louis](https://www.stfo.io/about): Bio, credentials, background
- [Book](https://www.stfo.io/book): Stand The F*ck Out (4 stages, 4.8/5 Amazon)

## Products
- [GTM Sprint](https://www.stfo.io/): 5-8 week positioning + GTM engagement
- [Speaking](https://www.stfo.io/products/speaking): Keynotes and workshops

## Content
- [Roasts](https://www.stfo.io/roasts): No-BS brand audits scored against the STFO methodology
- [Articles](https://www.stfo.io/articles): B2B positioning, brand strategy, GTM thinking
- [Newsletter](https://www.stfo.io/newsletter): Join 14,000+ subscribers

## Podcast: Everyone Hates Marketers
- [Podcast Archive](https://www.stfo.io/podcast/): Full episode archive (309 episodes, 2M+ downloads)
- [Guest Archive](https://www.stfo.io/podcast/guests/): All podcast guests with episode links
- [Podcast Feed](https://feeds.stfo.io/podcast.xml): RSS feed

## Case studies
- [Balsamiq](https://www.stfo.io/work/balsamiq): +40% qualified trial signups
- [PTDC](https://www.stfo.io/work/ptdc): ~$2M profit in under 12 months
- [900.care](https://www.stfo.io/work/900care): 500+ retail locations in 10 months
- [Leadsie](https://www.stfo.io/work/leadsie)
- [LatinUs](https://www.stfo.io/work/latinus)