David Baker

Practice Lead, Advisory Services, Punctuation

Updated 19-04-2026

Wrote The Business of Expertise and has spent 25+ years telling agencies and consultancies the hard truths about positioning and specialization. Now at Punctuation.

1 episode with David Baker

#181 05-04-2022 51 min

[BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide)

with David Baker

How do you start a marketing agency?My guest today is David Baker, author of The Business of Expertise and speaker, who has worked with 750+ firms and in house

agency positioningmarketing transparencyclient relationships

Louis Grenier, ready to talk positioning

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