Joel Klettke

Conversion-focused copywriter and strategist, Business Casual Copywriting

Updated 19-04-2026

Conversion copywriter who's written for HubSpot, WP Engine, and dozens of SaaS companies. Founded Case Study Buddy and turned B2B case studies into an actual craft.

1 episode with Joel Klettke

#149 12-05-2020 58 min

How to Analyze Customer Research to Create Great Copy (3 Steps)

with Joel Klettke

What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business?My guest is Joel Klettke

copywritingcustomer researchconversion optimization

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