Louis Grenier
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Peep Laja

CEO, Wynter

Updated 19-04-2026

Founded CXL, then built Wynter to give B2B companies fast customer feedback on their messaging. Hosts the How to Win podcast. Thinks differentiation is the only strategy that matters.

1 episode with Peep Laja

#152 54 min

Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different

with Peep Laja

In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?Peep Laja is the founder of CXL I

positioningdifferentiationbrand strategy
Louis Grenier, ready to talk positioning

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