Shay Howe

Chief Marketing Officer, ActiveCampaign

Updated 19-04-2026

CMO at ActiveCampaign who came up through product, not marketing. Wrote Learn to Code HTML and CSS and led product growth at Groupon. Thinks like a builder, not a campaign manager.

1 episode with Shay Howe

#177 02-03-2021 50 min

How to Use Customer Research to Design and Sell Better Products

with Shay Howe

Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something

customer researchproduct designcustomer interviews

Louis Grenier, ready to talk positioning

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