Original B2B research
Data, not opinion. What the best brands do that the rest don't.
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SaaS Lost in Translation: 97 Website Localization Examples, Scored (2026)
We scored 97 B2B SaaS companies on what survives when their brand crosses into another language. The average company keeps 59% of its brand. And the other 41%? It turns into something any competitor could have shipped.
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B2B Mascots: I Counted Every One That Exists (2026)
There are roughly 30,000 B2B software companies in the world. I went looking for the ones running a real mascot.
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The State of B2B Brand Distinctiveness 2026
We audited 100 B2B SaaS and AI companies against 8 distinctive-brand assets. It wasn't pretty.