"Well, f*ck…
Am I still going to have a business in 6 months?"
We're looking for founding members to join the pilot phase of The Roost: the anti-overwhelm community where creative business owners go to unf*ck their future.
There are no discussion boards. No spammy sales pitches disguised as comments. No "Introduce Yourself" threads. No pressure to turn your video on. No content library that'd take 9 lifetimes to consume even at 3x speed.
Just clear, focused, and affordable support to help navigate the AI clusterf*ck, get your groove back on, and stand the f*ck out in a saturated market.
The Roost is currently not accepting new members.
Doors reopen on Sep. 10, 2025. Join the wailist to be notified.
"Anti-overwhelm community?! What does that even mean?!"
We (marketers) are suffocating. AI is threatening the very foundation of our career. Markets are saturated as f*ck. The economy feels like it's held together with duct tape. And on top of all that? We're members of 29 different marketing communities, each demanding we pay attention and "engage."
How overwhelming is that? Over 10+ years, we've run communities for SaaS brands, joined every marketing Slack, and even launched our own cohort-based courses. Same pattern every time: excitement, then drowning, then guilt-quitting.
This is what we mean by "anti-overwhelm." The Roost strips away everything that makes communities for marketers exhausting and keeps only what actually helps.
It's the community we want to be a part of but we could never find. So we built it.
Oh, and we also reached out to folks we trust and respect to run some of those live events, including:
No-bullsh*t strategist
Messaging strategist
Customer researcher
Founder & CEO at Klientboost
Funny copywriter
Host of Nudge (the UK's #1 marketing podcast)
We'll announce more soon.
"And how's The Roost going to help me?"
After eliminating everything that doesn't actually help, we're left with four formats that actually work… without being overwhelming.
(1) Hot seat coaching
(2) Workshop
(3) Behind-the-scenes
(4) Mini-games
"So when does this thing actually start?"
No promises except this: if it's not working, we'll kill it with fire instead of pretending everything's fine.
Oh and… Did I say we're scared, too?
We're sh*tting ourselves alongside you (I mean, metaphorically). That's the honest truth. Anyone pretending they know what the creative/marketing industry is going to look like in 9 years, let alone 9 months, is either lying or selling you a course about it. There are three questions we aim to answer:
Differentiation: How to stand the f*ck out in a saturated, AI-flooded market?
Lead gen: How to attract clients who value what we're good at?
Resilience: How to stay sane while the industry has an identity crisis?
Let's finish with this…
This is an experiment, so it might not work. We're not promising you're just one funnel away from 100x-ing your business or unlock the secrets of the universe. We're just creating a space where overwhelmed marketing business owners can figure sh*t out together without all the things that make things worse.
Why is it only €29/month? What's the catch?
The catch is there's no catch. Most communities charge a lot more because of their endless content libraries. We stripped out all the overwhelming BS, so our costs are lower.
Also, we are backed by Klientboost, which means we're not squeezing every euro out of your wallet to run it.
What's the deal with the number 9?
Instead of making everything "unlimited" (which just creates more overwhelm), we picked 9 as our boundary for everything… 9 people in hot seats. 9 days before recordings disappear. 9 weeks of pilot testing. Join by July 9th.
9 is specific enough to feel real but not so round and corporate like 10. It's also divisible by 3. I don't know, we like it. It forces us to make choices.
Who exactly is this for?
Marketing business owners (think copywriters, positioning consultants, SEOs, ad agency owners…) drowning in AI threats, market saturation, and 29 other communities demanding their attention. If you're a solo consultant, agency owner, or marketing team lead who's already overwhelmed, we've built this with you in mind.
Why launch this now?
Because we're as scared as you are, and we want to find answers to the existential threats circling around us like hungry dementors desperate to suck our souls. The timing couldn't be more urgent.
What if I can't make the live sessions?
Then don't stress about it. Lurkers are welcome, cameras are optional, and there's zero pressure to "engage." This isn't school… you won't get marked absent.
What if it gets too crowded to be useful?
Please don’t be. If demand for hot seats goes up, we’ll simply run more of them. That’s the whole point, right? To support you, not stuff the room. And the other formats (like behind-the-scenes sessions, workshops, and mini-games) work beautifully no matter how many folks are inside.
What about timezones? I'm not in Europe.
We'll rotate session times to cover every timezone so no one has to get up at 3 AM to attend one live.
For instance: Hot Seat sessions might look like this:
Tuesday, 11AM-12:30 PM EST (good for Europe/Americas)
Thursday, 8:00-9:30 AM Dublin (good for Asia/Europe)
What if I want to rewatch a session from last month?
You can't. Everything disappears after 9 days. No archives, no FOMO, no guilt about falling behind. If you missed it, you missed it. And that's okay! Also, if a specific guest session becomes very popular, the recording will still disappear, but we might run it again in the future.
Should I expense this for my business?
Probably, yeah. €29/month is less than one client lunch, and if one hot seat session saves you 9 hours of racking your brain, it's paid for itself 50 times over.
What exactly happens during the pilot phase?
We test whether this anti-overwhelm approach actually works or if we're delusional. You join until July 9th, we run sessions for 9 weeks, and learn as we go. Then, hopefully, doors open again on September 10th.
Who's behind this?
It's a-me, Louis Grenier. You know, the French contrarian behind Everyone Hates Marketers podcast and the author of Stand The F*ck Out. I've been that overwhelmed marketer drowning in 29 Slack channels. I've built private forum communities that burned me out. I've joined every "exclusive" group that promised the secret sauce.
I've been thinking about how to make community actually work for years. Every failed attempt at creating yet another community taught me what not to do. The Roost is the result of all that thinking.
I hope you'll join us.
The Roost is currently not accepting new members.
Doors reopen on Sep. 10, 2025. Join the wailist to be notified.
