"Well, f*ck…
Am I still going to have a business in 6 months?"
If you've asked yourself this question while doom-scrolling LinkedIn at 2.48AM, watching some 20-year-old "AI Vibe Marketer" explain how this new agent made your entire skillset obsolete… then (1) welcome to the club, and (2) please read on…
We're looking for founding members to join The Roost: the first anti-overwhelm community where creative business owners go to unf*ck their future.
Is it yet another private marketing "community" that's actually a front to sell you you're one funnel away? No. There are no discussion boards. No "Introduce Yourself" threads. No pressure to turn your video on. No content library that'd take 9 lifetimes to consume even at 3x speed.
Just clear, focused, and affordable support to help navigate the AI clusterf*ck, get your groove back on, and stand the f*ck out in a saturated market.
Secure Your Founding Member Spot for €19/Month →
Pilot pricing until July 9, 2025. You'll never pay more, as long as you stay subscribed. Doors close for 9 weeks after that.
"Okay… But what's so bad about marketing communities?"
Over the last 10+years, we've run Facebook Groups for SaaS brands like Hotjar. We've been inside cohort-based courses, private forums, and every Slack growth channel known to humanity. We've hosted online summits and been guests on others.
And, honestly? Most marketing "communities" are just digital anxiety factories disguised as "support systems." We've never, ever been able to make it work.
So, after a decade of community failures, we identified the four formats that actually work… and got rid of everything else.
Discussion threads that go nowhere.
Genuine conversations get buried under 47 life stories and spammy requests.
Live events with focused agendas. Ask your question, get help, move on.
Never-ending content libraries.
847 hours of videos you'll never watch but feel guilty about forever.
Everything disappears after 9 days. No archives to stress about, no FOMO about "catching up," just presence and focus.
The pressure to "engage."
Introduce yourself! Camera on!! Engage!!! React!!!! It's so exhausting when you're just trying to survive.
Lurkers are welcome inside The Roost. Camera off? Don't want to chat? No probs, you do you.
Filler sessions.
"Inspiration" events that leave you with 23 new strategies and no clue where to start. Classic overwhelm disguised as education.
It's the community we want to be a part of but we could never find. So we build it.
"And how's The Roost going to help me?"
After eliminating everything that doesn't actually help, we're left with four formats that just work.
(1) Hot seat coaching
Get unstuck live. Brave marketing souls volunteer to have their biggest nightmares dissected in front of everyone else. You realise you're not the only one dealing with impossible clients. Plus, watching someone else's solution often unlocks yours.
(2) Workshop
Build one tangible thing during the session.
Leave with something you can implement today, not another notebook full of "someday" ideas.
(3) Behind-the-scenes
See how others handle the AI/market saturation tsunami.
Your struggles are normal… and you learn what's actually working vs. what people claim is working.
(4) Mini-games
Group therapy disguised as fun.
Sometimes you need to laugh at the absurdity before you can fix it. Shared trauma builds stronger communities than forced networking.
Speaking of which, here are the events we have lined up for this pilot:
Future Events
[Pilot Launch] Welcome to the Roost | July 3, 11 AM Eastern, 4 PM Dublin
[Hot Seat] Get unstuck in 90 | July 8, 11 AM Eastern, 4 PM Dublin
[Workshop] | July 15, 11 AM Eastern, 4 PM Dublin
[Behind-the-Scenes] | July 17, 11 AM Eastern, 4 PM Dublin
[Mini-Games] | July 24, 11 AM Eastern, 4 PM Dublin
Oh and… Did I say we're scared, too?
We're sh*tting ourselves alongside you (I mean, metaphorically). That's the honest truth. Anyone pretending they know what the creative/marketing industry is going to look like in 9 years, let alone 9 months, is either lying or selling you a course about it. There are three questions we aim to answer:
How to stand the f*ck out in a saturated, AI-flooded market? Aka differentiation.
Positioning: Clarify what you do, who it’s for, and why it matters. Messaging: Say the right thing to the right people. Branding: Build something people recognize, trust, and remember.
How to attract clients who value what we're good at? Aka lead gen.
Acquisition: Find and convert the right clients without begging. Pricing, Packaging & Proposals: Charge more. Make it make sense. Client Management: Run projects without being run over.
How to stay sane while the industry has an identity crisis? Aka resilience.
Fun: Build in joy, lightness, and irreverence. Overstimulation: Cut the noise. Focus on what matters. Mental Health: Navigate burnout, doubt, and dopamine traps.
Let's finish with this…
This is an experiment. This might not work. We're not promising you're just one funnel away from 100x-ing your business or unlock the secrets of the universe. We're just creating a space where overwhelmed marketing business owners can figure sh*t out together without all the things that make things worse.
What happens next:
July 9, 2025: We close the doors.
We spend 9 weeks to figure out if this Roost thing has legs.
Sept. 10, 2025: Then we reopen, hopefully less broken than when we started.