AI just made every sh*tty business sound exactly like you.

You've been in business long enough to know something real exists in your company… you're just not able to show it clearly anymore. You're tired of watching competitors with less to offer get more attention. And you want someone who'll tell you your baby's ugly (not manage you).

We run an intake questionnaire, do our own research across your market and customers, and come back with a clear picture of where the biggest wins are. In practice, this means we might interview recent customers, watch 50 hours of sales recordings (been there, done that), or mine customer reviews on Reddit.

Because the bigger the business, the more humans involved, the more noise to cut through, and the more energy it takes to reach real clarity. Scope reflects reality, not a features spreadsheet.

No. Bring your mess. If your positioning was already clear, you wouldn't need us. The chaos is where we start.

No. We'll simplify the mess down to the 20% that actually matters. At the end, you'll have less on your plate, not more.

Because "you can't see the label when you're inside the jar." (David C. Baker). The more you know your business, the harder it is to see what actually stands the f*ck out.

We're the bridge between you and the agency. Most branding and design agencies are brilliant at execution, but they need clear direction to do their best work. We do the research, nail the positioning, and give them everything they need to execute: who you are, who you're for, what makes you different, how to talk about it. No doubt, no confusion, no back-and-forth. Many of our clients hand the sprint output directly to their designers and agencies, and the work that comes back is night and day compared to starting without that clarity.

Whatever the problem needs. For one client we watched 50 hours of sales recordings. For another we mined Reddit threads and ran undercover calls with competitors. For another we analysed 200+ customer reviews to find the patterns nobody inside the company could see. We don't follow a checklist. We follow the signal.

Yes. We publish full brand audits, scored against our 4-stage methodology, for free. No gate, no email required. Read the roasts. If we're this thorough in public, imagine what the paid sprint looks like.

Then we'll tell you. We scored one company 5/5 on Insight Foraging because they'd genuinely done the homework. But they scored 0/5 on Brand. The gap is rarely where you expect it. That's the whole point of the gap analysis.