Positioning + GTM Consultancy for Established B2B Companies
Facing Existential Threats
AI just made every
sh*tty business sound
exactly like you.
Same homepage hero. Same gradient background. Same ICP. Doing more of it won't help; you need an edge nobody else can claim. We find yours. Then we put a campaign in market to prove it.
Three sprints at a time. Next opening: August, 2026.
You came in saying one of these things.
"We all sound the same. Our competitors have caught up. We've got pipeline, but something's still missing. We did positioning already, it didn't stick. We need to raise, and we're all over the place. We need to nail our story. We're getting buried as the generic tech brand."
It's almost never any of those things, exactly. Because you have a Stand The F*ck Out problem. You're not giving the right people a compelling reason to pick you (that's the positioning piece). You're not sticking out for the right reasons (that's the branding piece). And you're not reaching out to your market in the right moment (that's the GTM piece). All three are broken.
Most B2B companies stand the f*ck out. They just have NO IDEA how to show it.
There's a real thing in there. A real customer you serve better than anyone. A real way you do the work. A real edge you've been sitting on for years.
With AI, when you 10x beige, you still end up with beige. The companies that didn't find their edge before are about to disappear into a sea of off-white blobs. The ones who find it, and point everything at it, are about to stand the f*ck out, big time.
We pick a different one. We find what's already true about you that nobody is saying out loud. We make it impossible to ignore. We build the position, the brand, and the go-to-market around it like a fist. And we leave you with the kit to keep hitting that note long after we're gone.
The work, with numbers.
“Louis is a paradox. A marketer who's allergic to bullshit.”
Balsamiq sat inside a saturated UX category.
After the sprint:
+40%qualified trial signups
Read case study →
PTDC was teaching fitness coaches in a market full of look-alike programs.
After the sprint:
~$2Mprofit in under 12 months
Read case study →
900.care had a refill product nobody was searching for.
After the sprint:
500+retail locations in 10 months
Read case study →Same method, applied in public. Five companies, scored, roasted. Free.
See the roasts →Build the edge AI can't copy. Then put a campaign in market to prove it.
What you walk out with:
1. The one insight your competitors don't have
The struggle your buyers actually feel that everyone else ignores. Foraged from real customer voice, your team, and three competitors' worth of public signal.
2. A position only you can rally around
- The STFO Canvas. One page: job-to-be-done, segment, alternatives, ignored struggle, category.
- The strategic narrative. The story underneath. Same story sales, fundraising, and recruiting tell.
3. An edge that's impossible to copy
- Your monster, POV, and spices. The enemy you're picking a fight with, the thing you'll say out loud that nobody else will, the moves that make you un-vanilla.
- One crazy play. A single bold move designed to make people stop and tell someone else. We don't end a sprint without one.
4. A campaign in market
- A new homepage. Rewritten end to end, copy ready.
- The messaging map. How the position translates across audiences, channels, formats, and the sales conversation.
- Distribution plays. Three to five concrete ways to show up where your buyers actually are, with triggers and hooks named.
- The launch campaign and the kit. A real, runnable campaign your team can put in market the week we end. Briefs, copy, running order, and the AI processes to keep extending it.
One number for your stage.
Enterprise
€60k+ / $68k+
For €20M+ revenue. Custom scope.
Scale
€40k / $45k
For €1M–€20M revenue. Where most companies land.
Most companies
Starter
€20k / $22k
For sub-€1M revenue.
Three sprints at a time. Next opening: August.
The Week-3 Walkaway.
Three weeks in, you get the insight brief. The struggle your buyers actually feel, that everyone else ignores. The thing the rest of the work would be built on. And, if you don't believe it's worth building on, you walk. You keep the brief. You pay nothing further.
How we actually do it.
Four stages. Same method whether you're €1M or €100M. The book covers it in full if you want the deep version.
Insight Foraging
We go deep on what your customers actually feel. Sales recordings, customer interviews, reviews, your team. We're hunting for the one struggle they all share that nobody is naming. Most of what gets said inside the company about customers will be poisonous. The job is to find the juicy bits underneath.
Unique Positioning
Then we pick the segment you can serve better than anyone, lock the ignored struggle in customer language, and write a position only you can hold.
Distinctive Brand
This is where we make the position impossible to miss. Your monster, your point of view, the brand spices that make you stand the f*ck out, and one bold play designed to make people talk.
Continuous Reach
Then we build the campaign. How you'll find, hook, and convert the segment you've just locked, with the kit your team can keep running after we leave.
Before you ask
We already did positioning. Why would we need this?
Most companies who say this did messaging work, or ran a slogan workshop with an agency, or read Obviously Awesome and tried to apply it themselves. Those rarely stick because they stop at the doc. We don't, we ship a campaign on top of it.
How is this different from hiring a product marketer?
Different timeline, different shape, different output. A PMM owns positioning forever. We sharpen it in eight weeks and leave the kit. Most companies need both eventually. A PMM trying to do this work in their first 90 days, while learning the company, with a CEO over their shoulder, is the hardest sequence we see fail.
Why not just use AI to do all this ourselves?
AI is the reason this is a problem. It doesn't know your customers, your edge, or what your team is too close to see. It also produces beige at scale. We come in to point AI at something only you can claim. Then we leave you with the engine to run it.
Eight weeks. Why so long?
Most of the first three weeks is foraging real customer voice, and there is no shortcut on that part without faking it. Faking it is why most positioning work doesn't stick. The work compresses fast after that. First directions land in week 3, position by week 5, campaign in market by the date you came in for.
What if we don't see the value by week 3?
You walk. Keep the insight brief. Pay nothing further. That's the Week-3 Walkaway, see above.
Do you do retainers?
We're not good at retainers. They drag, they bore us, and they waste your money.
This isn't for everybody.
It's for established B2B companies in crowded markets who can feel the sameness and have a reason to move now. You just raised. You just took over marketing. You just realised your launch isn't landing. If you're pre-product, in no rush, or after a doc to file, we're the wrong people. No hard feelings.
Three sprints at a time. Next opening: August.