Louis Grenier
About

I'm Louis Grenier, a recovering frenchman who helps B2B companies stand the f*ck out.

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Who I work with

Established B2B companies in crowded markets

You know something real exists in your business but you can't show it clearly anymore. That's where I come in.

B2B Marketing Leaders

You're running marketing at an established company. You've survived the rounds, the pivots, the reorgs. But the market got louder, AI made everyone sound the same, and your team is overwhelmed with tactics that used to work.

Founders & CEOs of B2B Companies

You built something real but you can't articulate why it matters anymore. Competitors with less to offer get more attention. You need someone who'll tell you the uncomfortable truth, not manage you.

The STFO Methodology

Everyone says stand out, but how?

Stand The F*ck Out is a four-stage methodology I built for established B2B companies stuck in crowded markets. It helps you find your unique positioning, build a distinctive brand, and reach the right people. No fluff, no frameworks that look good on slides but fall apart in practice.

Stage 01

Insight Foraging

It all starts with insight foraging, where you dig deep to uncover what makes your customers tick.

 Stage 02

Unique Positioning

Then you'll use unique positioning to give people a damn good reason to choose you over the rest.

 Stage 03

Distinctive Brand

With a distinctive brand, you'll make sure you're impossible to forget, even if people aren't ready to buy right now.

 Stage 04

Continuous Reach

And finally, continuous reach keeps the right people coming back for more while drawing new ones in.
Explore the methodology Read the book
The personal stuff

10 facts about me

They say writing an About page is tough. I agree. I've been thinking about this more than ever.

Louis Grenier
  1. 01

    I'm a proud dad to Robyn and husband to the beautiful Jennifer.

  2. 02

    I work four days a week to spend as much time as possible with her. She's so sassy, I love it.

  3. 03

    I believe standing the f*ck out is the antidote to marketing bullsh*t.

  4. 04

    I was the first of my friends to get high-speed internet after pestering my dad for months.

  5. 05

    I like my pizza dough-y. Not crispy. Fight me.

  6. 06

    I fell in love with marketing when I was 18-19 after reading "Petit traité de manipulation à l'usage des honnêtes gens" — basically the French version of "Influence: The Psychology of Persuasion."

  7. 07

    I was born in Clermont-Ferrand, France, famous for its gothic cathedral and for being the corporate headquarters of Michelin.

  8. 08

    When I was a little boy, I used to annoy my mom by constantly connecting to the internet on our 56k modem when she was trying to make a call.

  9. 09

    My high-school history teacher called me an "intellectual terrorist" because I'm a contrarian. I've learned to channel it for good.

  10. 10

    I've been living in Dublin, Ireland, for more than a decade.

Louis Grenier, ready to talk positioning

Want to work together?

Book a call. One brutally honest takeaway. That's what you'll leave with.

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