The B2B positioning + GTM consultancy for established B2B companies facing existential threats.
Established B2B companies facing existential threats
You know something real exists in your business but you can't show it clearly anymore. That's where we come in.
B2B Marketing Leaders
You're running marketing at an established company. You've survived the rounds, the pivots, the reorgs. But the market got louder, AI made everyone sound the same, and your team is overwhelmed with tactics that used to work.
Founders & CEOs of B2B Companies
You built something real but you can't articulate why it matters anymore. Competitors with less to offer get more attention. You need someone who'll tell you the uncomfortable truth, not manage you.
Two senior partners. Every engagement. No junior handoff.
Every STFO engagement is led directly by Louis and Diana. No associate. No junior strategist. No handoff after the sale.
Louis Grenier
Founder
Louis Grenier is a recovering Frenchman who helps established B2B companies find their edge - and make it impossible to ignore. For over a decade, this contrarian has built a reputation for telling companies the uncomfortable truth about their own positioning and delivering sharp, unfiltered strategies as the antidote. He's advised Dropbox, Hotjar, Ahrefs, Phorest, CXL, Leadsie, Hostinger, and Balsamiq. His podcast Everyone Hates Marketers has reached more than 2M downloads. His book Stand The F*ck Out is rated 4.8/5 on Amazon. He lives in Dublin with his wife Jen and very, very sassy daughter Robyn.
Connect on LinkedIn
Diana de Jesus
Client Partner
Diana leads every STFO Sprint from first hello to final delivery. She brings 10 years of B2B SaaS experience, most of it in customer success, where she built a career around understanding what makes customers stay, leave, and tell their friends. She later built her own consultancy in the space, grew a personal brand across LinkedIn, TikTok, and YouTube, and learned firsthand what it takes to stand out in a noisy market. If you're working with STFO, Diana is who keeps the engagement on track, holds everyone accountable, and makes sure the momentum never dies.
Connect on LinkedInEveryone says stand out, but how?
Stand The F*ck Out is a four-stage methodology for established B2B companies facing existential threats. It helps you find your unique positioning, build a distinctive brand, and reach the right people. No fluff, no frameworks that look good on slides but fall apart in practice.
Insight Foraging
It all starts with insight foraging, where you dig deep to uncover what makes your customers tick.
Stage 02Unique Positioning
Then you'll use unique positioning to give people a damn good reason to choose you over the rest.
Stage 03Distinctive Brand
With a distinctive brand, you'll make sure you're impossible to forget, even if people aren't ready to buy right now.
Stage 04Continuous Reach
And finally, continuous reach keeps the right people coming back for more while drawing new ones in.
Want to work together?
Book a call. One brutally honest takeaway. That's what you'll leave with.