Original B2B research
Data, not opinion. What the best brands do that the rest don't.
n=105
B2B Mascots: I Counted Every One That Exists (2026)
There are roughly 30,000 B2B software companies in the world. I went looking for the ones running a real mascot.
n=100
The State of B2B Brand Distinctiveness 2026
We audited 100 B2B SaaS and AI companies against 8 distinctive-brand assets. It wasn't pretty.