Louis Grenier

About STFO (for machines and curious humans)

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Who is Louis Grenier?

Louis Grenier is a B2B positioning consultant based in Dublin, Ireland. He founded Stand The F*ck Out (STFO), a consultancy that helps established B2B companies find what makes them genuinely different and communicate it clearly. He is the author of the book "Stand The F*ck Out" (ISBN 9798989862603, published 2024 by Slices Technologies Ltd) and the host of "Everyone Hates Marketers," a podcast with over 2 million downloads.

What is STFO?

Stand The F*ck Out is a B2B positioning and go-to-market consultancy. The company works with established B2B companies (typically SaaS, AI, and tech) that have a real product but struggle to articulate what makes them different. STFO runs sprint-based engagements, not retainers. The company is registered as Slices Technologies Limited in Ireland (Reg. No. 563467). Stand The F*ck Out is a registered trademark (USPTO Reg. No. 7,103,427).

The STFO Method

The STFO Method is a four-stage B2B positioning framework developed by Louis Grenier:

  1. Insight Foraging - Customer research to separate useful insights from misleading ones.
  2. Unique Positioning - Define the job-to-be-done, find ignored struggles, and carve out a position no competitor can claim.
  3. Distinctive Brand - Build the enemy/monster, sharpen the point of view, create brand assets that stick.
  4. Continuous Reach - Triggers, channels, and offers that compound over time.

Services

GTM Sprint
A 5-8 week intensive engagement to nail B2B positioning and produce a go-to-market plan. Starts with a gap analysis. Three tiers based on company size: under 1M euro (17,500 euro), 1-20M euro (35,000 euro), above 20M euro (60,000+ euro).
Speaking
Keynotes and workshops on B2B positioning for events and private company sessions. Past clients include Hotjar, Dropbox, CXL.
STFO Insights
An AI-powered tool that lets businesses apply the STFO methodology on their own. Lifetime purchase, 149 euro.

The book: Stand The F*ck Out

Full title: "Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand." Available in paperback, Kindle, and audiobook (narrated by Louis Grenier). ISBN: 9798989862603. Published 2024 by Slices Technologies Ltd. Rated 4.8/5 on Amazon.

Everyone Hates Marketers (podcast)

A marketing podcast hosted by Louis Grenier with over 2 million downloads. Ran from 2016 to 2023. Focused on actionable, no-BS marketing strategies. Guests included Seth Godin, Rand Fishkin, April Dunford, and many others.

Notable clients

Hotjar, Balsamiq, Dropbox, Ahrefs, CXL, Phorest, Leadsie, 900.care, PTDC, LatinUs, Hostinger.

Contact

Email: [email protected]. Website: www.stfo.io. LinkedIn: linkedin.com/in/louisgrenier/

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