Ulli Appelbaum

Brand Strategy Consultant, First The Trousers Then The Shoes

Wrote The Science of Brand Associations (award-winning) and created the Positioning Roulette tool. Runs First The Trousers Then The Shoes, a brand strategy consultancy with the best name in the business.

1 episode with Ulli Appelbaum

#70 Jul 10, 2018 1h 3m

26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum

with Ulli Appelbaum

Why should companies and marketers care about brand positioning?Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig

positioningbrand strategycustomer research

Louis Grenier, ready to talk positioning

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