How One Brutal Roast Sparked Leadsie's Best Month Ever: +93% Activations in 14 Days

Top 3 Results at a Glance

• +93% Data Activations: We nearly doubled the number agencies actually connecting their data sources. Leadsie's highest trial-to-activation rate ever recorded.

• +44% Account Creations: New agency signups grew, too.

• +32% Weekly Signups: Email signups also grew during the two-week roast window.

Meet Leadsie

Leadsie solves a painfully real headache: giving agencies one secure link to access all their clients' Meta Ads, Google Ads, Analytics, TikTok, LinkedIn data without the endless password-sharing nightmare.

Like every other bootstrapped SaaS founder watching their CAC climb, Leadsie co-founders Johannes and Robert were looking for creative ways to grow their user base.

The STFO Roast: Surgery, Not Massage

We came up with a roast: we take brands, rip them apart with savage honesty, and break down exactly how they're standing the f*ck out (or not!).

This wasn't your typical "let's boost some LinkedIn posts" sponsorship. We systematically dissected Leadsie's positioning and branding using the STFO methodology, then published our findings as a 20-page public audit that doubled as content marketing.

The Campaign

Instead of another forgettable sponsored post, we created a systematic content blitz around Leadsie's newly-clarified positioning:

• Seven targeted email blasts to our agency-heavy audience

• Three boosted LinkedIn posts

• Thought-leadership ads that taught rather than sold

• A one-pager summarising our findings

But here's the kicker: the roast didn't just bring in leads. It aligned Leadsie's internal team around their real value proposition. "The roast helped us get everyone on the same page around our monster message: non-technical clients," Johannes explained. "We finally had clarity."

The Results

Two weeks. One systematic roast.

• +93% activated agency accounts

• +44% accounts created

• +32% signups

• 50%+ of new signups actually connected a client account (their highest conversion rate ever)

• 160k+ combined impressions on LinkedIn

"We've never seen such high numbers… and it's still holding," Johannes noted weeks later.

The 93% jump in activations is the real story here. That's not just more tire-kickers signing up; that's more qualified agencies actually using the damn tool.

Why Generic Sponsorships Fail

Traditional sponsorship sucks because it’s not "intense" enough to make brands noticed, make people interested, and generate customers. The Leadsie roast worked because it stood the f*ck out in people's feeds:

• Teaching Over Selling: Instead of "buy our thing," we delivered actionable positioning insights that marketers actually wanted to read.

• Audience: Our STFO community is packed with agency owners and in-house marketers (exactly who Leadsie needed to reach).

• Vulnerability: Watching a brand get brutally audited is infinitely more engaging than another "we're amazing" case study.

• Approach: This wasn't random criticism; we went deep.

Let's Roast Your Stuff Next?

We only partner with brands ready to go deep, not wide. You're a fit if:

• You've got €12k+ to invest in reaching qualified prospects.

• You serve experienced marketers or business owners who appreciate brutal honesty.

• You're willing to create something genuinely generous for our audience.

• You understand that meaningful results take 2-4 weeks, not 2-4 hours.

• You can handle public scrutiny without having a corporate meltdown.

Let's roast your stuff next.