Stand the f*ck out in a sea of AI slope.
Book a call to see if we can help you. This is a conversation, not a sales pitch.
Stand The F*ck Out Sprint (Done-With-You GTM)
Over the last 10 years, we've learned one important lesson: we're not good at retainers. They drag, they bore us, and they waste your money.
Instead, we treat every engagement as a sprint: short, intense, and done.
We get info from you in an intake questionnaire, do our research, and check in with you with live sessions and async convo.
Book a call to see if we can help you. This is a conversation, not a sales pitch.
Deliverables
🐔 Stand The F*ck Canvas. A one-page doc articulating what makes you different, why should people care, and what to say.
🐔 Content Matrix & Narrative. A content system to help you show up in an authentic, spicy way without ever running out of ideas.
🐔 Distribution Plays. Real ways to reach customers without spamming them and the practical steps to get it done.
🐔 Core Page Update. A homepage (or core landing page) copy reworked to reflect your new positioning.
🐔 Brand Upgrade.* Up to three distinctive brand elements that get you noticed without the need for a full rebrand or website redesign.
🐔 One Crazy Play.* Possibly the boldest marketing stunt you’ve ever pulled, designed together.
🐔 Louis on Speed-Dial (add-on, €6,000/month). If you want me in your corner after our initial sprint, we can work alongside you for up to three months.
*Included in the Small package and above.
PACKAGES
Solo: €10,000
2-week sprint. For solo founders with one core offer (freelancer, consultant, micro-SaaS).
SMALL: €15,000
4-week sprint. For founder-led teams with multiple segments or products (boutique agency, €1M - €10M ARR martech AI/SaaS).
Scale: €30,000
8-week sprint. For scale-up brands with a structured leadership team.
Enterprise: €50,000+
Custom engagement. For large corporations with multiple markets and complex products.
How do I know if we're a fit?
You sell marketing services or marketing tech.
You’re tired of swimming in the same overcrowded pool as everyone else.
You want someone who speaks your language and can actually cut through the noise.
If that’s you, we’ll get along.
What’s your process?
We start by interrogating the truth with an onboarding questionnaire to surface the raw, unfiltered truths about you and your customers. Then, we run an audit and show you where the biggest wins live. Finally, we get to work, check in for feedback, and deliver what actually moves the needle.
Why do you charge a different price for similar deliverables?
Because the bigger the business, the more time it takes to reach clarity. This is something we’ve noticed over the last 10+ years helping businesses to stand the f*ck out: the bigger the business, the more humans involved, the more noise is created, and the more energy it takes to slice through it all.
Do we need to have my ducks in a row before booking a sprint with you?
Bring all your mess with you, and come on in! If your positioning was clear and you knew EXACTLY what to do for the next three quarters, you wouldn't need to stand the f*ck out, would you?
We’re already so overwhelmed: will this sprint add to it?
No. We spot signals in noise, that’s what we do best. We’ll simplify your mess down to the 20% that actually matters. At the end, you’ll feel far less overwhelmed and much clearer about the direction you need to take.
We’re marketers, so we’re supposed to know how to do this. Why do we struggle?
Because "you can't see the label when you're inside the jar." (David C. Baker). In other words, the minute you get involved inside a business, you lose sight of what matters to customers.
Louis Grenier is a recovering Frenchman who helps marketers stand the f*ck out. He runs STFO.io, a business dedicated to helping underdogs build bold, resilient brands without selling their soul. He helps marketers stand the f*ck out through workshops, speaking, and a popular daily newsletter read by 12,000+ marketers who are sick of the same old tactics.
For over a decade, he’s built a reputation as a sharp, unfiltered voice in an industry drowning in noise… calling bullsh*t on conventional marketing and delivering bold strategies that actually move the needle.
As best-selling author Sam Conniff put it:
“Louis is a paradox. A marketer who's allergic to bullsht. A teacher who challenges as much as he inspires. And a Frenchman who's surprisingly easy to like.”
Louis was also the host of the Everyone Hates Marketers podcast, which has racked up over 2 million downloads in eight years, despite competing with shows backed by massive ad budgets and deep-pocketed brands. His self-published book, Stand The F*ck Out, generated over €30,000 in sales within the first two weeks and is rated 4.8/5 on Amazon. It’s become a go-to resource for marketers tired of playing it safe.
Louis has trained and advised companies like Dropbox, Hotjar, Phorest Salon Software, LatinUs Beauty, PTDC, Leadsie, and 900.care. Notably, he helped Hotjar reposition from “all-in-one analytics and feedback” to “behavior analytics,” positioning it as the perfect complement to tools like Google Analytics.
In 2024, Louis was diagnosed with bowel cancer… and kicked its ass, thanks to the amazing medical team behind him. His experience only confirmed what he already believed: that life’s too short to build a business you hate, and too precious to market with bullshit.
Behind the scenes, Louis is also a proud husband to Jen and dad to the gloriously sassy Robyn. He’s spent the last five years running a calm, profitable business, working less than 30 hours a week by design, not accident.
He lives in Dublin, Ireland, where he works from his tiny garden office and enjoys his pizza doughy, not crispy. (He will die on that hill.)
If you want a daily hit of inspiration to cut through the noise (without losing your mind), sign up for my emails.
If you want to DIY with a no-bullshit, end-to-end playbook to stand the f*ck out, read my book.
If you’re a marketing business owner who needs clear, affordable support to navigate the AI clusterf*ck and get your groove back, join The Roost (€29/month).
If you’re an event planner looking for speakers who won’t bore your audience to death, hire me.
If you like to doom-scroll LinkedIn, connect with me so at least something useful pops up.
